Opinion

THE LAST WORD

AT YOUR SERVICE?

Sum­mer is back and most of us will be get­ting ready to spend some time recharg­ing our bat­ter­ies. These days there are no short­age of hol­i­day op­tions, whether abroad or at home (as you can see from our se­lec­tion of trips around Cat­alo­nia start­ing on page 18), and se­lect­ing the right des­ti­na­tion to suit your tastes is prob­a­bly the first and most im­por­tant issue to deal with when plan­ning some time away.

Yet the per­fect hol­i­day de­pends on more than just the des­ti­na­tion. I was in Lon­don last month, the first time I’ve been there in quite a few years. I must say it was great to be back in the city, and it’s easy to see why it is one of Eu­rope’s main tourist pow­er­houses. The range of places to visit and things to do is be­wil­der­ing and spend­ing four days there barely scratches the sur­face of the op­tions open to the vis­i­tor.

Over­all I had a great time, al­though there were a cou­ple of is­sues. Sur­pris­ingly, one of them was not the weather, which was per­fectly fine, and both warm and dry (iron­i­cally it poured down here in Cat­alo­nia while I was away).

An­other ob­vi­ous issue of con­tention is the ex­pense of a place like Lon­don, al­though the gap be­tween the cost there and here was not as great as I have no­ticed in pre­vi­ous years. Nev­er­the­less, there was an in­evitable widen­ing of the eyes when check­ing the bill, re­ceipt, price tag wher­ever I went. The truth is that I wasn’t too con­cerned about the cost as I was ex­pect­ing it, rather my prob­lem is what I got for my money.

Let me give an ex­am­ple. I went to a con­cert in Cam­den Town with a cou­ple of friends who live there. Nat­u­rally, if you’re stuck in a venue, then you ex­pect to pay a pre­mium be­cause there is no com­pe­ti­tion. I went to the bar to get a round of beers and was charged 27 pounds for three pints (that is about 32 euros). A bit steep for three drinks, of course, but my prob­lem was that the beer was a bog-stan­dard taste­less lager served in a flimsy plas­tic glass that I couldn’t even fin­ish. If you are going to charge me 10 euros for a drink, at least make sure it is half de­cent.

How­ever, the biggest issue I had dur­ing my trip was the level of ser­vice I en­coun­tered in many places. It’s not that the peo­ple serv­ing me were rude or un­pleas­ant, it’s just that most of them seemed com­pletely un­pre­pared to do their jobs. One dis­ad­van­tage that any tourist has is that they are fish out of water in a strange place and need a lot of help and in­for­ma­tion. Whether it was in shops, bus sta­tions or restau­rants, more often than not on my trip I found my­self star­ing into the va­cant eyes of some at­ten­dant who ob­vi­ously had no idea how to an­swer my – rel­a­tively basic – ques­tion or re­quest.

My as­sump­tion is that this is a con­se­quence of the search for profit in the tourism in­dus­try by of­fer­ing un­qual­i­fied young peo­ple short-term and poorly-paid jobs. Con­sid­er­ing how much they charge, you’d think they could af­ford to train and pay their em­ploy­ees bet­ter.

I hope I haven’t dis­cour­aged you from vis­it­ing Lon­don, as I say it’s a great place, just don’t ex­pect to find out how that dish you want to order is pre­pared or which plat­form you need.

Opin­ion

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