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PERE BOSCH i CUENCA. pbosch@lrp.cat

Gustav Klimt’s universe

The Ideal Digital Arts Centre invites us to immerse ourselves in the world of the leading representative of Austrian Modernism

Con­tem­plat­ing the spec­tac­u­lar Beethoven Frieze in the Se­ces­sion Build­ing or a visit to the Belvedere Gallery to enjoy such em­blem­atic works as ’The Kiss’ and ’Ju­dith and the Head of Holofernes’ are es­sen­tial if we to learn more about one of Vi­enna’s most amaz­ing artists, Gus­tav Klimt (1862-1918). With­out ac­tu­ally trav­el­ling to Aus­tria’s cap­i­tal, few things can bring us as close as the cur­rent im­mer­sive ex­pe­ri­ence at the Ideal Dig­i­tal Arts Cen­tre, in the Poble­nou dis­trict of Barcelona. The title of the ex­hi­bi­tion says it all: ’Klimt. The im­mer­sive ex­pe­ri­ence’. With­out the orig­i­nal works pre­sent but through the use of new tech­nol­ogy, the ex­pe­ri­ence im­merses us in the world of one of the most fas­ci­nat­ing artists of the last cen­tury. And it in­vites us to do so in a very dif­fer­ent way than we are used to in tra­di­tional mu­se­ums. The ex­hi­bi­tion high­lights Klimt’s mod­ernising spirit and his de­sire to break with the past, which led him to help found the Se­ces­sion, a move­ment that called for cre­ative free­dom in the face of con­ser­v­a­tive art. His motto was very re­veal­ing: At all times art; in each art free­dom.

Klimt’s work, halfway be­tween sym­bol­ism and art nou­veau, pro­voked ad­mi­ra­tion and ha­tred. An episode that sums it up re­lates to the paint­ings he was com­mis­sioned to do to dec­o­rate the great hall of the Uni­ver­sity of Vi­enna. When he pre­sented the first of the three paint­ings, still un­fin­ished, he was ac­cused of pornog­ra­phy and artis­tic in­ca­pac­ity, a de­bate that forced the Min­is­ter of Ed­u­ca­tion to in­ter­vene.

Cata­lan Mod­ernism

On en­ter­ing, the vis­i­tor walks down a cor­ri­dor that acts as an in­tro­duc­tion to the ex­hi­bi­tion, and of Mod­ernism. The move­ment had com­mon el­e­ments around Eu­rope, as well as some na­tional par­tic­u­lar­i­ties. As the two cu­ra­tors of the ex­hi­bi­tion, the Cata­lan Imma Fondev­ila and the Aus­trian There­sia Nickl, point out, the ex­hi­bi­tion fo­cuses on two the­matic pil­lars: mod­ernism and fem­i­nism. We are told about the Vi­enna Se­ces­sion, of which Klimt was a pro­moter and mem­ber, but also about Cata­lan Mod­ernism, one of the most bril­liant pe­ri­ods in Cat­alo­nia’s artis­tic his­tory. In the same year that the Aus­trian move­ment was founded (1897), the Els Qua­tre Gats tav­ern opened, the lair of artists such as Casas, who were ready to cham­pion avant-garde art. Fondev­ila points out that the ex­hi­bi­tion high­lights “the hith­erto lit­tle-known re­la­tion­ships be­tween artists and ac­tivists in Vi­enna where Klimt lived and the Barcelona of that time.”

The ex­hi­bi­tion also high­lights the role of women in Klimt’s life. He once said: “I have no self-por­trait. I’m only in­ter­ested in other peo­ple, es­pe­cially women.“ Klimt was sur­rounded by women. Until his death in 1918, he lived with his mother and sis­ters. He never mar­ried but after his death there were 14 pa­ter­nity claims. Yet the woman with whom he had a par­tic­u­larly close re­la­tion­ship was Em­i­lie Flöge, a de­signer, busi­ness­woman and some­one who well rep­re­sents the model of woman strug­gling to achieve her in­de­pen­dence. Some argue that she and the artist are the fig­ures in his most fa­mous paint­ing, ’The Kiss’.

360º im­mer­sion

The cen­tre’s main room, with over 1,000 square me­tres of 360º screen, is the heart of the ex­hi­bi­tion. For 35 min­utes, the viewer is fully im­mersed in Klimt’s uni­verse. From all cor­ners of the room emerge the most iconic el­e­ments of his work, from his Byzan­tine-in­spired dec­o­ra­tions to ex­plo­sions of his favourite colour gold, which so heav­ily fea­tures in such paint­ings as ’The Kiss’. While music helps to over­whelm our senses, it’s worth sit­ting on one of the cubes in the room to ab­sorb the sen­sory over­load. The 360º screen, which cost about a mil­lion euros, is the work of Lay­ers of Re­al­ity com­pany, in col­lab­o­ra­tion with the Bel­gian stu­dio Ex­hi­bi­tion Hub. A num­ber of artists and cre­ative dig­i­tal arts stu­dios, both do­mes­tic and in­ter­na­tional, such as Dirty Mon­i­tor, Broomx, Ac­tiveMe, Jordi Massó and Ser­gio Al­biac, have also con­tributed to the pro­ject.

The cen­tre has also opened a new 300 square-metre room that ex­plores Klimt’s best-known work, ’The Kiss’, with a hang­ing sculp­ture of the work and three-di­men­sional map­ping. The ex­hi­bi­tion ends with a vir­tual re­al­ity room where the vis­i­tor can get a more per­sonal im­mer­sive ex­pe­ri­ence of the works of the Aus­trian artist. All in all, Ideal of­fers an in­tense way to ex­plore the uni­verse of an artist whose aes­thetic helped to trans­form the vi­sual arts of his time.

Re­view Dig­i­tal Arts

An ‘ideal’ home

The Ideal Digital Arts Centre in Barcelona opened in October 2019 in what had formerly been the Ideal cinema, which originally opened in 1917. Located in the Poblenou neighbourhood of the Catalan capital, Ideal is well placed, as the district has become the heart of the city’s fast-growing digital and technology start-up sector.

More than 200,000 visitors

Since it opened in the autumn of 2019 with an exhibition dedicated to impressionist painter, Claude Monet, the Ideal Digital Arts Centre has become a world-class cultural space. More than 200,000 people have visited the centre so far, some 40,000 of whom came to see the exhibition that took place between September 2020 and April 2021. This exhibition invited us to take a walk around the Barcelona of the 1950s and was based on the photographs of Joana Biarnés, Francesc Català-Roca, Colita, Oriol Maspons, Xavier Miserachs and Leopoldo Pomés.

The number of visits Ideal has accrued since its opening is even more impressive when we take into consideration the closures and restrictions imposed last year due to the coronavirus pandemic.

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