Marta Royo Espinet

An econ­o­mist by train­ing and an ad­ver­tis­ing ex­pert by pro­fes­sion, Marta Royo founded Mo­saik­ing Co­mu­ni­cació in April 2011, and not long ago pub­lished her first book, Aroma de marca (Cos­setània edi­cions, 2018). Dy­namic, pos­i­tive and pas­sion­ate about her work, her fam­ily and her neigh­bour­hood of Sarrià in Barcelona, she is also the mother of three chil­dren. What’s the se­cret of her en­ergy? She shared with us a few tips and the most im­por­tant el­e­ments in her life and ca­reer.

1. A good tea. I pre­fer Earl Grey, to start the day with en­ergy. Each day when I wake up, I look for the en­ergy in­side my­self. Tea gives me the bal­ance and strength to enjoy a new day.

2. A roller pen and a note­book, to note down any idea that comes into my head. I al­ways have pen and paper to hand, as you never know when in­spi­ra­tion might come, and when mem­ory might fail you.

3. Books. Es­pe­cially my first book, Aroma de marca, which I con­sider my fourth child. After two months on the mar­ket, it ac­com­pa­nies me every­where. Fif­teen real-life sto­ries, en­ter­tain­ing and funny, with tips that help to cre­ate a brand and pro­mot­ing it.

4. A vase with flow­ers. I love flow­ers. They are my vi­sual com­pany. I like my en­vi­ron­ment to be vi­su­ally pleas­ant. Flow­ers help me con­cen­trate when I’m work­ing. Not only by look­ing at them and smelling them (I ab­solutely adore the mi­mosa, now in sea­son), they just make me feel bet­ter.

5. The sea. If pos­si­ble, the sea at Calella de Palafrugell. It has been my sea since I was a lit­tle girl. If I ever go miss­ing, look for me there...

6. Spices. Life, like cui­sine, has bor­ing and bit­ter stuff, but also tasty, sweet and spicy flavours. I find that spices pro­vide a magic touch (both in life and cui­sine). I am pas­sion­ate about cook­ing. It re­laxes me, calms me down, in­spires me. It gives me such a great feel­ing! My star dish, paella, is my own recipe, with a touch of saf­fron, white pep­per and cin­na­mon.

7. The ma­genta ele­phant. My sec­ond son, Joan, made it for my birth­day. It has a spe­cial place in my of­fice. It is my amulet, my fetish, with the power of bring­ing good luck.

8. My Mac. I have my whole life stored on it. The al­most eight years of Mo­saik­ing Co­mu­ni­cació are in there. I do make se­cu­rity copies, and I also have it all in the cloud, but God for­bid it ever gets lost.

9. The radio. I still lis­ten to my fa­ther’s old tran­sis­tor (ACS-2011). I learnt lots of things from my dad, the radio is one of them. I wake up and go to bed with it. My hus­band, some­times, com­plains that we are a trio...

10. My peo­ple. Fam­ily, friends, col­leagues. With­out my peo­ple, I’m no­body. Per­son­ally and pro­fes­sion­ally.

11. The yel­low rib­bon. The lat­est, and one of today’s sym­bols, that I iden­tify with most. With­out free­dom, we are noth­ing. No need to say any­thing else.